Jennifer Kinon


Jennifer Kinon leads business, design and strategy at Champions. Since founding the company with Bobby C. Martin, Jr. in 2010, she has developed brand identity systems for clients that range from AdAge to the Girl Scouts of the USA and the Women’s National Basketball Association.

At every point in her career, Jennifer has tackled big systems. She served as Design Director of Hillary for America in 2016, Design Director of New York City’s 2012 Olympic Bid and Art Director at Graphis Inc. She worked in Pentagram’s New York City office with Michael Bierut overseeing a roster of clients including Benetton, NYU, Saks Fifth Avenue, Sesame Street and Barclays Center.

Jennifer has spoken about the role of brand identity systems around the world. She has been a guest on Design Matters and Studio 360 and served as President of AIGA/NY from 2010-2012.

She graduated from the University of Michigan and earned an MFA from the School of Visual Arts, where she was the first graduate of the program to join its faculty.