Visual identity Implementation

Ad Age
A drumbeat for the advertising industry.
Feature
Carnegie Hall
The transformative power of music.
Feature
Cory 2020
Cory Booker’s 2020 Presidential Campaign.
Feature
Dartmouth
A unifying identity for an Ivy League institution.
Feature
Memphis River Parks Partnership
Six-miles. Five park districts.
Feature
The Studio Museum in Harlem
10 Years of Championing Black Art
Feature
We are Champions Design
A new name. Empowering change.
Feature
Behind the Carnegie Hall Rebrand
Essay June 9, 2021
Hank Willis Thomas in Coral Gables
Work January 4, 2021
I Voted Sticker
Press New York Magazine October 22, 2020
Adobe XD at MAX 2020
Work October 20, 2020
To Launch or Not to Launch: Rebranding in a time of crisis
Essay August 31, 2020
The New York Times Magazine
Work June 24, 2020
The Key to Surviving Now and in the Long Run
Essay June 17, 2020
Akron Office of Integrated Development
Work November 1, 2019
Hank Willis Thomas: All Things Being Equal
Work February 1, 2019
The Ad Age rebrand is one of best brand identities of 2018 by BrandNew
Press Brand New January 1, 2019
Commemorating King
Work April 4, 2018
The Atlantic teams up with OCD Agency on their type-led tribute to Martin Luther King Jr
Press Its Nice That April 4, 2018
The process behind designing the cover of the Martin Luther King Jr. special edition.
Press The Atlantic April 2, 2018
Speaking With One Bold Voice: A refreshed visual identity system “honors a historic brand.”
Press Dartmouth News January 21, 2018
A Day in the Life of the Hillary Clinton Campaign Design Team
Press AIGA Eye on Design October 11, 2017
Welcome to the new AdAge
Press AdAge.com September 24, 2017
TypeCon 2017
Work August 23, 2017
Run for Something
Work May 1, 2017
The Story Behind “I’m With Her”
Press Fast Company April 11, 2017
A collection of design work from the 2016 presidential campaign
Press Hillary for America April 6, 2017
Want to Design for Social Progress? Here’s how.
Press Fast Company March 31, 2017
Bobby on the Importance of Teaming with Clients
Press Design Observer March 14, 2017
Moody Center for the Arts is Open to the Public
Press Rice University February 24, 2017
Moody Center for the Arts
Work February 1, 2017
Steven Heller Interviews Bobby About Studio Museum Catalog
Press Print Magazine December 1, 2014