Brand strategy Positioning

Carnegie Hall
The transformative power of music.
The Studio Museum in Harlem
Championing Black Art
The Key to Surviving Now and in the Long Run
Essay June 17, 2020
Frere-Jones Type
Work December 5, 2018
The Story Behind “I’m With Her”
Press Fast Company April 11, 2017
Signs of the Times
Press The Atlantic July 29, 2016
Honoring Small Businesses Through Type: FREE by Champions
Press TDC October 8, 2014
Lab Meat Rebranded
Press The New Yorker May 18, 2011