MTV +1thevote Taking on 2020 together
MTV’s +1thevote encourages all potential first-time voters to register and vote in elections. The 2020 campaign centers around making voting more social. Voting is a rite of passage, and new voters need a trusted source and a clear pathway.
The 2020 +1thevote identity aims to motivate young people to take action while leveraging MTV’s history in the election space and connecting to its core values: passion, optimism, connection, and identity.
Inspired by decals that young people, past and present, have used to express their personalities and opinions, this approach ladders up to the visual language of campaign pins and voting stickers.