Having worked with Eater in 2025 to evolve their brand system, Champions was brought back to design the identity for the Eater World’s Fare food festival. 

The event captured the energy around the 2026 World Cup in New York, and featured more than 30 international chefs and restaurants in a celebration of food and soccer.

The logo leverages their iconic red and proprietary font, drawn by Tobias Frere-Jones, and elevates the Eater brand while setting the tone for future event identities.