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Rocky From New Hampshire to the Nation

Known as ‘Rocky’ on campus, the Nelson A. Rockefeller Center for Public Policy is the place where meaningful conversations about government and public policy unfold.  Big ideas spark as students maintain a sense of comity. And new leadership builds a data-driven program with nationwide impact.

Champions worked with Dartmouth in 2018 to update the collegewide brand, and again in 2024 to rebrand The Hopkins Center for the Arts. 

Paper dress and campaign button from Nelson A. Rockefeller’s 1964 presidential campaign via the Rockefeller Center Archives.

The logo system has two distinct voices: friendly and official. The “Rocky!” wordmark is the casual on-campus persona, drawn from the mid-century campaign swag found in the center’s archives. 

The full lockup and official seal are used when the brand needs to travel off-campus and carry the full weight and stature of the college.